The Wynford Group - Human Capital Benchmarking

THE CANADIAN HUMAN CAPITAL BENCHMARKING SURVEY

2008 HR METRICS - STILL OPEN

WHAT CAN HR METRICS DO FOR YOUR ORGANIZATION???

Do you have any of the following needs in your organization right now??

To attract and retain qualified employees?
To increase employee engagement?
To produce more output with fewer employees?
To cut labour costs?
To identify Value for Money in your Human Resource programs?
To gain operational support for some critical HR initiatives e.g. training, staffing, rewards?

If you can check ANY of these boxes, then

THE WYNFORD GROUP

can help you

Increase the Return on Investment in your Human Capital

Shareholder Value
Effective Use of all Resources
Engaged Productive Employees
Customer Retention
Direct links between performance and rewards

The Human Capital Value Creation Chain

The Wynford Group has identified some clear linkages between critical Issues that affect the productivity of Human Capital and specific measures Human Capital measures that can be used to diagnose areas of opportunity for increased value creation by employing Human Capital more effectively. The following measures have been identified as diagnostic metrics for their associated Human Capital issues:

HUMAN CAPITAL METRICS

can provide you with valid data to demonstrate

VALUE for MONEY

for your critical Human Resource programs

through

The Wynford Group's

This study provides an introduction to critical Human Capital metrics and will enable you to:

Identify Drivers for Human Capital productivity, to apply to your organization
Demonstrate linkage between Human Capital investment and the bottom line of the organization
Demonstrate the value of Human Resources programs at the Executive table using hard metrics data

"This innovative new methodology will soon become a fundamental competence for all HR managers". Dr. Nick Bontis, McMaster University - quoted in Harvard Business Review

WHAT IS A CAUSAL MODEL?

It shows the strength of influence or "cause" of a factor or factors on another factor. Often there are several factors that can be identified as influencing the outcome of a factor. When there is a strong positive or negative influence, research indicates that changes to the "Causal" factor should influence the outcomes of the related factor. A simple example is shown below with the GREEN arrows indicating a positive relationship and the RED arrows a negative relationship.

RED = Stop GREEN = Go or increased investment / resources in the causal factor is predicted to increase results in the results in the resultant factor.

For Example of CAUSAL MODEL (click here)

Causal Model HR Metrics Study Sample (click here)

WHY PARTICIPATE?

This is an unique opportunity to be part of ground-breaking research that you can use to validate the value of Human Resource Programs using hard HR Metrics data:

It will identify the specific causal relationship of various organizational factors and their impact on human capital productivity and retention.
It will be the first causal model study of its kind to be undertaken in Canada and will provide insight for participants in understanding the linkages between HR investment and the bottom line of the organization.
It will provide indicators of areas where investment in human capital programs and resources should provide the greatest payback in productivity and employee commitment.
You and your organization will be part of a landmark research project by Dr Nick Bontis of McMaster University and other leading business strategy gurus. To view a related publication by Dr. Nick Bontis (click here) on Intellectual Capital ROI: A Causal Map of Human Capital Antecedents and Consequents

There is No Charge for participating in this Study

WHAT WILL YOU RECEIVE?

A sample of specific HR metrics results that be vital to demonstrate the value of Human Resource Management to your organization.
A copy of BOTH:
- National HR Metrics Causal Model
- Industry Sector Causal Model and interpretation
An exclusive summary of the groundbreaking Causal Model HR Metric Study Results that you can use immediately to increase the effective Management of Human Capital in your organization.
Membership in the Human Capital Strategy Forum where senior HR leaders can meet, network and keep in touch with the latest thinking on human capital strategy.

Please see report options below.

HOW DO YOU PARTICIPATE?

Completion of specified sections of the 2008 Human Capital Survey are required for the Causal Model HR Metrics Project.
To Register to Participate (click here).
To access Survey Input Documents, (click here). First time users will be required to create a user login and to download the survey documents.
Please Note: because of many requests to join the Causal Model Research Study the database is STILL OPEN.

Causal Model Report Delivery: results are expected to be released in Fall 2008

REPORT options for The hcb survey / Causal Model Project

There are several options for participating:


1.	Basic Causal Model Simply, download the Causal Model version of the HCB survey, which focuses on Key HR metrics. For your contribution to this national Human Resources Research project you will receive at NO CHARGE a Project Executive Summary National and Industry Causal Models summaries.
2.	IAT Participant Upgrade Version As an IAT National Survey participant, you will find this particularly easy. Completing the upgrade questionnaire, specifically for IAT participants, will enable you to just provide the additional data to that which you have already contributed to the benchmarking section of the IAT surveys. You will also receive at NO CHARGE a Project Executive Summary National and Industry Causal Models summaries.
3.	Company Specific Reports In addition to the Project Executive Summary National and Industry Causal Model summaries results, Wynford can provide you with an additional Causal Analysis summary for your organization.
4.	HCB Index Version This Report provides more detailed Metrics comparisons for your organization in addition to the Project Executive Summary National and Industry Causal Models summaries. These include: > HCB Report - report detailed analysis of metrics compared to your industry provided by detailed job categories. > The HCB Index presented in a comparison graph format that compares your organization to absolute values as well as relative values to your industry. > Detailed Industry Survey Reports are delivered via online Internet access.

> Data Submission deadline - STILL OPEN

> Causal Model Study Results are expected to be released - Fall 2008

Register to Participate Here

Download Survey Here

Receive a 10% discount when you also purchase any of the Wynford IAT Surveys.

For more information on the Causal Model Study (click here)

Please contact The Wynford Group at 1-877-264-5166 for more information on this exciting project.

How does the Report help Us efficiently operate our business?

Here are just a few of the Business Ratios that are key to understanding organizational performance, and providing critical measures for diagnosing improvement opportunities:

Metric	Measurement Value
Human Capital ROI Organizational Performance and Effectiveness	Identify the productivity as a Rate of Return for Human Capital for every $ spent. How your industry competition performs - Revenue, Expense & Income Factors.
Compensation Revenue Factor Compensation Expense Factor	Shows the return on $ invested in people. Organizational costs directly linked to employees (by %).
Benefit Revenue Factor	Industry norms to measure against for benefit cost ratios.
Total Separation Rate Voluntary Separation Rate	Attrition typical in your industry. Ratio of staff choosing to leave an organization.
Cost per Hire	Industry cost - how does your organization stack up?
Training Investment (% of Payroll) HR Expense Percent	Industry norms for benchmarking training $ against HR costs.
HR Headcount Ratio	How many HR staff vs. total employees in your industry?
Succession	Internal Accession Mobility Rate.
Organizational Staffing Ratios	Levels of support staff and other metrics - industry norms.

Additional HCB Services provided by The Wynford Group:

Custom Industry Reports - developed to requirements of specific industry needs.
HCB Diagnostic - Consultant facilitated collection and analysis of core metrics and workflow analysis. (click here for more details)
Custom Company Report - Consultant analysis of your company’s metrics and results with recommendations for action. (click here for Sample Executive Report)

Sample Index Chart from the Report

The data contained in the report is to identify areas where the business is not operating at efficient levels compared to industry competitors. Once problems are identified, action can be initiated to increase performance, increase staff retention, and ultimately promote employee engagement and loyalty.

Please contact us with any questions you have. We look forward to your participation!

The Wynford Group
(403) 264-5166
Toll Free: 1-877-265-5166
surveyteam@wynfordgroup.com

HUMAN CAPITAL MEASUREMENT

In today’s economic climate, it has been increasingly important for organizations to maximize all of their resources (including Human Capital) in the most effective manner. Combined with the changing face of demographics creating skill shortages in many industries, companies are challenged in many ways with managing staff costs effectively. Improving the bottom line is increasingly important as over 90% of companies today are using short-term incentives to reward, retain and motivate staff. With the shifting focus on corporate governance, scrutiny on profitability and headcount, the measurement of Return on Investment (ROI) is increasingly important as well as the value of “tangible assets”.

The most challenging of all assets to measure and manage is Human Capital, and the effectiveness of Human Resource programs. Research in the last few years has demonstrated that there are clear links between the effective use of Human Capital and enterprise effectiveness. The increased alignment of these linkages supports a strategic HR focus and positive ROI on Human Capital and Organizational Effectiveness.

Built upon the pioneering research on business metrics done by Dr. Jac Fitz-Enz, The Wynford Group has continued to refine these ratios that have lead the field in developing tools and techniques for measuring the worth of human assets and the bottom-line contributions of well managed, high performing organizations in major economic sectors. These comprehensive valuation measures are available in Canada ONLY in the Human Capital Benchmarking Survey conducted by The Wynford Group.

Why Human Capital Valuation?

High performing organizations use HCB metrics to increase:

   >   Shareholder Value
   >   Effective Use of all Resources
   >   Customer Retention
   >   Engaged Productive Employees
   >   Links to Balanced Scorecard

ABOUT THE 2007 CANADIAN HUMAN CAPITAL BENCHMARKING SURVEY

This report provides the ONLY comprehensive source of Canadian Human Capital benchmarking data available. These unique measures including Return on Investment (ROI) of Human Capital can be used to evaluate the productivity of your Human Assets and to set objectives for your human capital management function.

REPORT STRUCTURE

Your 2007 benchmarking resource will provide key metrics in these sections:

>   Organizational Performance & Effectiveness

>   HR Structure, Resources & Effectiveness

>   Demographics (Employee Relations)

>   Compensation

>   Benefits

>   Separations

>   Staffing

>   Education, Training and Development

>   Performance Management

>   Employee Engagement

>   Industrial/Labour Relations

>   Health & Safety

ABOUT THE WYNFORD GROUP

The Wynford Group has over 20 years of expertise in designing, conducting and providing statistical and trend analysis for surveys ranging from comprehensive client feedback to specialized skills for clients in all industry sectors.

Using state of the art technology and a web-based delivery system, our surveys are designed to help organizations stay current with the market place, and plan strategies that will ensure the success of your organization through leading-edge people practices.

Predictive Tools for Performance Enhancement!

Our IAT Compensation Surveys have been conducted annually since 1997, with over 200 Participant organizations across Canada. Our online reporting capability offers fast access to the data you need to run your business effectively.

To participate simply call us at 1-877-264-5166
and request your registration form today.

We now have seven years of Canadian business data collected, allowing us to provide valuable trend data for most ratios. This data can be further supplemented by Best Practices and Compensation data from our IAT Survey family, comprised of:

> Executive Survey
> Technical Survey
> Professional & Administrative Survey
> Contact Centre Survey
> Supply Chain & Manufacturing Survey

What you need,
when you need it!

survey@wynfordgroup.com

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